By strategic trend research we discover cultural tendencies and alterations , analyze markets and the market-target-groups in the present time and develop a prognosis for the coming trends within the next three to five years.

We investigate the system and the direction of changes and development within the richness of social signs, we document and interpret these and use the level of knowledge for the beginnings of innovation.

We have for subjects sociological, social-demographic and human factors and relation systems. Research of trends is only a part of a comprehending innovation management, in which information about trends and procedures about mutability are to be geared with the respective corporate proceedings and they are to be implemented into them.